Separate the user, the buyer and the funder
One service can have three different reasons to exist.
Read the guideSocial enterprise · Market learning
Understand the need. Test the business.
Field notes for social enterprises balancing a useful service, a workable revenue model and honest evidence of outcomes.
Start with the field guideA working sequence · Start with the question
Notes for the work ahead
Ask about a recent experience before pitching the idea
A useful interview starts with what happened.
Read the guideKeep activities, outcomes and evidence in separate columns
A busy programme is not automatically an effective one.
Read the guideMake it practical
Interview preparation sheet
Prepare a research conversation. Do not enter names or sensitive participant information into this page.
Open the worksheet →From question to evidence
Plan the next test
Turn a market research question into a decision
A practical research brief for a social enterprise: define the decision, identify whose evidence matters and choose the next test.
Read the guideDesign a small pilot with a clear stopping point
Define a pilot's learning question, delivery limits, evidence record and stop decision before a social enterprise commits to a larger launch.
Read the guideReport missing follow-up without hiding the denominator
An editorial example of reporting participant responses, missing follow-up and limits without turning a partial result into a claim about everyone.
Read the guide